Indian entrepreneurs in London have ventured out to open new restaurants to provide authentic Indian food to Londoners. The latest to do so is ''Masala World'', owned by Ranjit Mathrani and Namita Panjabi, which already operates some of the reputed Indian restaurants in London such as ''Chutney Mary'', ''Veeraswamy'' and'' Amaya'', Masala World''s new restaurant which starts its food and delivery service tomorrow is located in Bayswater in West London.

It will entertain diners against the vibrant backdrop of an exotic pop art collage of firecracker labels from Sivakasi in Tamil Nadu.

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